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学术讲座
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2026/06/05
Most-Favored-Nation Clauses as Entry Invitation
Marketing Seminar（2026-10）Speaker: Zheng Gong, The Chinese University of Hong Kong, Shenzhen
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2026/06/01
The Effect of Racial Diversity Representation on Preference for St...
Marketing Seminar（2026-09）Speaker: Julio Sevilla, University of Georgia
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2026/05/29
Does AI Conversational Dominance Increase Patient Conversion?
Marketing Seminar（2026-08）Speaker: Chenxi Li, Beihang University
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2026/05/26
Search Prominence among E-Commerce Platforms
Marketing Seminar（2026-07）Speaker: Yi Zhu, University of Minnesota
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2026/05/22
Early Evidence on the Adoption and Effects of AI Assistants on E-C...
Marketing Seminar（2026-06）Speaker: Zemin (Zachary) Zhong, University of Toronto
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2026/05/14
That’s Undeserved! How Anthropomorphism Influences Consumer Prefe...
Marketing Seminar（2026-05）Speaker: Jaideep Sengupta, The Hong Kong University of Science and Te...
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2026/04/16
Crowdfunding, Development, and Mission Drift in Microfinance
Marketing Seminar（2026-04）Speaker: Jonathan Z. Zhang, Colorado State University
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2026/04/03
Effect driven consumer research
Marketing Seminar（2026-03）Speaker: Hao Shen, The Chinese University of Hong Kong
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2026/03/19
The Impact of Legal Protection of Trade Secrets on Advertising Spe...
Marketing Seminar（2026-02）Speaker: Kapil R. Tuli, Singapore Management University
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2026/01/22
Cool: What It Is, Why We Want It, and How It’s Changing Society
Marketing Seminar（2026-01）Speaker: Caleb Warren, the University of Arizona
